The Nation’s Top 12 Privacy Champions

In today’s digital business climate, trust matters.

Some of the nation’s most successful companies have figured that out, positioning themselves at a competitive advantage over companies that have been slow to mitigate risk for their customers.

The Ponemon Institute’s 2014 Most Trusted Companies for Privacy Study reflects the feeling the general public has toward businesses that have prioritized privacy — and those that haven’t.

“What these companies have in common is a strong orientation to respecting their customers and providing the best possible customer service,” a Ponemon article states. “In contrast, the study also finds that a poorly written and disclosed privacy policy can actually diminish trust.”

So, who are the nation’s top privacy champions?

  1. Amazontop 12 (1)
  2. American Express
  3. PayPal
  4. Hewlett Packard
  5. IBM
  6. Nationwide
  7. USAA
  8. Linkedin
  9. Apple
  10. USPS (tied)
  11. Intuit (tied)
  12. Mozilla

The results were gathered through a survey of more than 100,000 adult consumers, who were asked to identify five companies they would trust most with their private information.



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