In today’s digital business climate, trust matters.
Some of the nation’s most successful companies have figured that out, positioning themselves at a competitive advantage over companies that have been slow to mitigate risk for their customers.
The Ponemon Institute’s 2014 Most Trusted Companies for Privacy Study reflects the feeling the general public has toward businesses that have prioritized privacy — and those that haven’t.
So, who are the nation’s top privacy champions?
- American Express
- Hewlett Packard
- USPS (tied)
- Intuit (tied)
The results were gathered through a survey of more than 100,000 adult consumers, who were asked to identify five companies they would trust most with their private information.