Partnering with a managed service provider (MSP) is one new approach being used by many companies like yours. Experienced MSPs have access to newer tools that reduce costs by automating many routine in-house labor intensive processes. Break-fix is labor intensive, and labor is one of the most expensive operating costs within your IT infrastructure. The new innovative tools that can be provided by MSPs generate real productivity increases and mitigate the risk of network failure, downtime and data loss from human error.
MSPs deliver a trusted foundation for your team and your customers. Some of the services and tasks offered include:
Remote Desktop Management and Support
Predictable Management of Critical Patches and Software Updates
Fractional Resource Availability of Best-In-Class Expertise – scaled to your needs
Implementing and Testing Backup and Disaster Recovery Processes
Performance of Inventory and Audits of Computer/Network/Software
Enforcement of Network/Security Policy
Monitoring of Network/Operating System and Alerts
Updating Anti-Virus Software and Detecting Spyware
Erase any misconception that managed service providers are nothing more than “outsourced” tech help priced to displace your in-house IT technician or team. The new MSP has defined new methodologies and technology partnerships to offer valuable preventative services that proactively locate and eliminate threats before a bigger problem arises.
MSPs today put considerable effort into understanding the operational and business needs of SMBs to develop and deliver a set of specific services that align technology with the SMB’s business objectives. This is the reason you hear managed services often referred to as “partners.” A present day MSP offers quantifiable economic value, greater ROI and decreased total cost of operation by streamlining costs and eliminating unnecessary lost productivity, revenue, and avoidable on-site IT consultant fees, in addition to eliminating the need for costly hardware/software repairs or replacement.
Downtime is bad news for any business whether big or small.
A recent two-hour New York Times’ downtime occurrence sent Twitter ablaze and their stock price plummeting.
Google going down for one to five hours resulted in lost revenue up to $500,000 and decreased overall web traffic by 40%.
We know what you’re thinking. Holy crap, Google makes $100,000 an hour? Yeah… insane, huh?
While the hourly cost of downtime for a small-to-medium sized business won’t be nearly as large as that astronomical Google figure, downtime is often more detrimental to smaller companies. Smaller enterprises are more susceptible to downtime and are neither large nor profitable enough to sustain its short and long-term effects.
Downtime Leads to Unhappy/Unproductive Employees
Even the happiest of employees become dissatisfied when they can’t perform basic day-to-day job functions or properly service customers or clients.
While some employees may use downtime as an excuse to lean back, put their feet up, and comfortably collect their hourly pay, we’re talking about those employees who come to work to actually work.
And don’t forget your IT guy or tech crew. They can’t necessarily sit back and twiddle their thumbs when downtime occurs because they’re typically taking the brunt of the storm. They will ultimately grow tired of the daily routine of having to put out fires and having neither the additional manpower nor resources to change things for the better.
These things lead to high employee turnover and the expenses that come with training and re-training a revolving door of employees.
Downtime Leads to Customer Dissatisfaction
Customers and clients grow weary whenever critical components of your operations – or the services they either expect or pay for – cannot be accessed.
Nearly 50% of customers will move on to a competitor if they encounter downtime of five minutes or more. These customers represent significant lost revenue.
While some suggest this is a bigger problem in the retail sector, other types of businesses are impacted as well. Have you ever clicked a link from search engine results only to quickly bolt when the page didn’t load, you couldn’t complete an online transaction, or you were greeted with a “Technical Difficulties – Be Back Up Soon!” message?
Did you give up on finding what you were looking for or did you wait it out? You did neither. You went back to Google and found someone else offering a similar service or product that satisfied your yearning for instant gratification.
Downtime Ruins Your Reputation
One of the most commonly overlooked consequences of downtime is the hit your company’s reputation takes online. In this age of social media, one person’s bad experience is broadcast to dozens or even hundreds of followers. Bad news spreads faster than ever and has lasting repercussions.
“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” — Warren Buffet.
Protect Your Bottom Line
The challenge for small businesses has always been how to minimize single-point-of-failure downtime using their limited IT resources. This is why downtime kills so many small businesses. They can’t prevent it and they can’t react quickly enough.
Thankfully, there are end-to-end business continuity solutions available today that integrate Remote Monitoring and Management (RMM) software, 24/7 access to a Network Operations Center (NOC), and advanced backup and disaster recovery solutions to alleviate this issue.
Not only do these methods minimize downtime and get businesses back up and running quickly, but they can reduce the cost of technology infrastructure maintenance by as much as 80 percent.
It’s time that small businesses stop being victims to the silent killer that is downtime.
There has been a lot of hype about cloud computing transforming the way small-to-medium sized businesses do business. Proponents of the cloud say that cloud computing has leveled the playing field, allowing SMBs to finally compete with bigger companies despite their limited financial resources and staffing.
Still, many are apprehensive to make the jump. They’re hesitant to give up control and they fear the cloud will expose them to greater security risks. Moving to the cloud definitely requires a leap of faith, but a recent ComScore study, completed on behalf of Microsoft, suggests that those who are froggy enough to take the leap (sorry) have no regrets once they do.
In fact, more than half of those surveyed wish they had adopted it earlier and feel that the benefits far outweigh their initial worries.
What are those benefits?
Enhanced Privacy and Security
According to the study, 94 percent of companies who’ve adopted cloud services believe they’re now more secure than they were before, thanks to the cloud’s spam management and up-to-date systems and antivirus protection.
Less Downtime and More Confidence
61% of those surveyed reported fewer instances of downtime since their move to the cloud. Even those who still experienced downtime events felt that they were shorter in duration and that full recovery could be achieved much quicker.
93% indicated that they were more confident in their ability to fully recover after an outage. Comparatively, 73% responded that they felt the integrity of their data in the cloud was stronger than previously, which is interesting since data integrity has often been the biggest worry about the cloud.
Any company striving to be more “green” will appreciate the environmental benefits of moving to the cloud. A recent six-month study conducted by the Berkeley Lab found that moving 86 million U.S. office workers to the cloud resulted in the use of 87% less energy, leaving enough leftover electricity annually to power a city the size of Los Angeles for twelve months.
Cost effectiveness and greater ROI (return on investment) are the most important factors in getting CEOs and major decision makers to support shifting to the cloud. A Rackspace commissioned study conducted by Vanson Bourne, found that 62% of respondents felt that adopting cloud computing strategies freed up money that could be reinvested in other operations like marketing, customer service, product development, and expansion into new markets.
While there is a competitive advantage that can be realized by moving to the cloud, those who are still apprehensive should migrate to the cloud at a pace they’re comfortable with. Once they implement cloud monitoring, and understand it a bit more, most SMBs grow more comfortable with the cloud and expand their use of it.
Why SMBs Must Proactively Address the Threat of Mobile Hacks
More cyber criminals are targeting small-to-medium sized businesses. One reason for this is too many workplaces have insufficient bring-your-own-device (BYOD) policies in place. Some have none at all. Although firms are generally more knowledgeable about network security risks than in years past, they still woefully underestimate the security vulnerabilities linked to mobile devices like smartphones and tablets.
This is a real cause for concern since data breaches have the ability to put many already financially challenged SMBs out of business.
If customer/client data has been breached, there could be potential litigation costs, and naturally, lost goodwill and an irreparable hit to brand or company reputation.
Don’t Just Say You’re Worried About the Bad Guys… Deal With Them
SMBs say they view network security as a major priority but their inaction when it comes to mobile devices paints a different picture. A recent study found that only 16% of SMBs have a mobility policy in place.
Despite the fact that stolen devices are a major problem in today’s mobile workforce, only 37% of mobility policies enforced today have a clear protocol outlined for lost devices.
Even more troubling is the fact that those firms who have implemented mobility policies have initiated plans with some very obvious flaws.
Key components of a mobility policy such as personal device use, public Wi-Fi accessibility, and data transmission and storage are often omitted from many policies.
Thankfully, most SMB cybercrimes can be avoided with a comprehensive mobility policy and the help of mobile endpoint mobile device management services.
A Mobility Policy Is All About Acceptable/Unacceptable Behaviors
Your initial mobility policy doesn’t have to be all encompassing. There should be room for modifications, as things will evolve over time. Start small by laying some basic usage ground rules, defining acceptable devices and protocols for setting passwords for devices and downloading third-party apps. Define what data belongs to the company and how it’s to be edited, saved, and shared. Be sure to enforce these policies and detail the repercussions for abuse.
Features of Mobile Device Management Services
MDM services are available at an affordable cost. These services help IT managers identify and monitor the mobile devices accessing their network. This centralized management makes it easier to get each device configured for business access to securely share and update documents and content. MDM services proactively secure mobile devices by:
Specifying password policy and enforcing encryption settings
Detecting and restricting tampered devices
Remotely locating, locking, and wiping out lost or stolen devices
Removing corporate data from any system while leaving personal data intact
Enabling real time diagnosis/resolution of device, user, or app issues
It’s important to realize that no one is immune to cybercrime. The ability to identify and combat imminent threats is critical and SMBs must be proactive in implementing solid practices that accomplish just that.
Why Hybrid Clouds are More Than Just Another Trend
It should come as no surprise that many small to midsize business owners take pride in overseeing every aspect of their startup business. Naturally, many are apprehensive when it comes to surrendering control of their servers, their data, and their applications.
The downside of this need for control is that operating and maintaining everything onsite can be time consuming, super expensive, and it can make your business more vulnerable to failure related downtime and cyber threats.
Although everything can be stored in the cloud at a fraction of the cost, many aren’t responsive to the idea of sharing the infrastructure their technology runs on.
The great thing about the cloud is it’s not an all or nothing thing. This is exactly why so many small to midsize businesses have turned to hybrid cloud solutions. Just as they name implies, hybrid cloud solutions are both on and off premises. It’s the best of both worlds. An entrepreneur can still control certain aspects of the business on-site, but simultaneously exploit the cloud’s cost effectiveness and overall scalability.
For example, a local server can be housed and managed on-site but that server, or just specific files, can still be backed up in the cloud and stored far away off-site. This provides a partial disaster recovery solution in the event of a hurricane, flood, fire, or just a basic server crash.
Here are some tips for developing your hybrid cloud strategy
Honestly assess the current IT strategy – Over time, as your business grows and technology advances, your well-planned and neatly arranged IT infrastructure transforms into a disorganized mishmash of different servers and disconnected software and tools. View this almost as the spring-cleaning of a cluttered garage. What systems or applications are critical to your business right now and which ones no longer support your current or future business initiatives?
Know what you want to keep close – Every business will be different in this regard. Certain companies will prefer keeping large files in-house, in a more controlled private cloud for easy access, but may be okay with having their emails out there in the cloud.
See how others are leveraging a hybrid cloud environment – Services once only available to large enterprises are now available to SMBs. This presents an extraordinary opportunity to be more agile, flexible, and better suited for new business opportunities and growth. Remote monitoring, 24/7 support, and disaster recovery solutions can be easily integrated within a hybrid-computing environment – regardless of operating systems, server types, or mobile devices used.
Staged implementation – Be sure to plan your hybrid cloud strategy as a multi-year plan that is deployed in phases. For example, in the beginning, private controlled access to a public cloud service can be granted to internal application developers experimenting with a new business initiative. Or a new customer relations management SaaS (Software as a Service) application can be implemented.
This is the year that even small or midsize enterprises are getting serious about cloud operations and a strategic mix of public cloud services and private cloud may make the transition easier.