8 Cold Hard Truths for SMBs Not Worried About Disaster Recovery and Business Continuity
The foundation of any successful business continuity solution is the ability to retrieve data from any point in time from anywhere. When the topic of data recovery and business continuity comes up, you get the feeling that many decision makers at smaller businesses and organizations wish they could channel their inner six year old, simply cover their ears, and sing “La, la, la. I Can’t Hear You. I’m Not Listening.”
Everybody thinks bad things only happen to other people. Just because we hear about a fatal car accident on the morning news, doesn’t mean we fixate on that news when we ourselves get into a car and drive to work.
So no matter how many times the owner or executive of a small to midsize business (SMB) hears of other small businesses being crippled by hurricanes, tornados, fires, or flooding, they aren’t necessarily overcome with fear to the point that they feel an urgency to take action.
Sure, they may think about backup and data recovery solutions a little more that day, but not enough to initiate immediate change or reverse a lenient approach to their processes.
If you fall into this category, here are eight cold hard truths to consider
It isn’t natural disasters or catastrophic losses like fires that take down small businesses but something far more sinister – malware. Cyber attacks through malware have grown exponentially in the past four years. Malware is hitting everything from PCs to Macs to mobile devices and it’s inflicting damage.
Over half of the small businesses in the U.S. have experienced disruptions in day-to-day business operations. 81% of these incidents have led to downtime that has lasted anywhere from one to three days.
According to data compiled by the Hughes Marketing Group, 90% of companies employing less than 100 people spend fewer than eight hours a month on their business continuity plan.
80% of businesses that have experienced a major disaster are out of business within three years. Meanwhile, 40% of businesses impacted by critical IT failure cease operations within one year. 44% of businesses ravaged by a fire fail to ever reopen, and only 33% of those that do reopen survive any longer than three years.
Disaster recovery solution providers estimate that 60% to 70% of all business disruptions originate internally – most likely due to hardware or software failure or human error.
93% of businesses unable to access their data center for ten or more days filed for bankruptcy within twelve months of the incident.
In the United States alone, there are over 140,000 hard drive crashes each week.
34% of SMBs never test their backup and recovery solutions – of those who do, over 75% found holes and failures in their strategies.
It’s critical that small businesses review their backup and disaster recovery processes and take business continuity seriously. Given the vulnerabilities associated with the cloud and workforce mobility, the risk of critical data loss today is quite serious and firms must be truly prepared for the unexpected.
Your website represents your business and so building and maintaining it need to be of primary concern to you as a business owner. We often find business owners struggling with their websites saying things like: “My website looks great, but I am not able to convert” or “I invested so much into creating my website, but I don’t get many hits.” These things are very common pains faced by businesses, especially small business. If you aren’t sure where to start your site improvement project, this post will get you rolling in the right direction with seven key areas you need to pay attention to when it comes to your website.
1. Content – Make sure your site has a significant amount of content and that the content is relevant and meaningful. Having the right amount of good content adds value and appeals to your target audience. Don’t fill the site with jargon and keywords just for the sake of it, lack of relevant content won’t help you improve your conversion rate.
2. Testimonials – Nothing has more impact on your prospects than them hearing about your product/service from their peers. So make sure your site showcases testimonials from your satisfied customers.
3. Social Media Icons – Social Media, when done correctly, it is a great medium to enhance your brand presence online. Get on popular social media networks and invite your website visitors to join you there – that way they will hear more about you from your fans at the social network.
4. Contact Information – Tell your web visitors how to get in touch with you. They shouldn’t have to search the entire site before knowing how to contact you. Provide your contact information/contact form very clearly for them to use.
5. Tracking – Incorporate a web-site tracker that helps you track the leads that come in from your website. You can use services such as Google Analytics that are free and provide you basic details such as number of hits, location, time spent on pages, etc.
6. Loading Time – Web visitors today have little patience and lots of choices. So, it is important that your site loads quickly, otherwise they move on to the next search result.
7. SEO – Search engine optimization is a key factor in determining the ROI of your website. Make sure your site is optimized for search engines so that it shows up when your prospects search for you.
Did you know that 50% of small business owners think their businesses are too small to be targeted by the thieves of the virtual world? Contrary to popular belief, 72% of hacker attacks often happen to smaller firms – firms with less than 100 employees! So how prepared is your SMB? Here’s a checklist to help you find out how vulnerable you are to these attacks.
1. Do you have Antivirus protection? – An antivirus software program can protect you from threats that originate from emails such as phishing and virus attacks. However, the most striking fact is that 61% of small businesses don’t install any antivirus software! If you are one of them, then it’s time to change!
2. How sturdy is your Firewall? – A good firewall system protects your computers from the variety of threats that exist in the virtual world. Examples include harmful cookies, viruses, worms and other such malicious programs used by hackers.
3. Do you use a Spam filter? – Using a simple spam filter for your emails keeps junk out of your inbox. The bonus to having a good spam filter is that your employees save time, as they are not distracted by irrelevant emails, but the major perk here is that the potential virus and phishing threats are lessened as spam emails are unlikely to be opened.
4. Do you do backup your data regularly? – Agreed – backups don’t really protect your data, but they are the only way to recover it if data loss does happen. So, be sure you have a regular and reliable backup plan in place – and it is actually being deployed.
Data loss can prove very costly—especially to SMBs, sometimes even resulting in them having to close down. Prevention is certainly better than a cure in such cases.
Why More SMBs are Turning to the Cloud to Reduce TCO
More small and mid-size businesses (SMBs) seem to be taking the initiative to learn more about the benefits of the cloud. Determining why SMBs have this sudden keen interest in the cloud isn’t all that tricky.
If you shouted, “Cost Savings!” in a room full of SMBs, you’d undoubtedly be the center of attention. And it seems as if this is also the motivating factor as to why more SMBs are looking into cloud-based solutions to reduce expenditures.
Although it seems like an oxymoron to recommend investing in new technology to control costs, cloud-based solutions can be leveraged for a greater return on already inevitable operational expenses. By enhancing productivity and overall efficiency, the cloud could help spur business growth and profitability.
Here are few of the reasons more SMBs are opening up to cloud-based solutions…
Containing Costs – This is the big one. Every SMB wants their business to grow but that growth is accompanied by rising costs to maintain safe, reliable, and sustainable business technology.
On-premise solutions are expensive. If you’re paying someone $60K a year to manage and monitor your technology, and most of their day is spent performing routine maintenance tasks or running to the aid of the intern who complains that something is running slow, are you really getting a return on that investment? You can do better and your on-site IT support can do more for you.
The cost for cloud-based solutions have been found to be anywhere from 35% to 50% lower than with on-premise solutions. This is because the cloud can completely eliminate most infrastructure costs such as servers, databases, backup, operating systems, upgrades, migration, physical space, power and cooling, and associated in-house or third party staffing costs.
Greater Flexibility – No doubt you’ve been privy to an office Happy Hour conversation or two about Infrastructure-as-a-Service (Iaas) and Platform-as-a-Service (PaaS). Is that crickets we hear? Okay, well since you’re in the dark, the flexibility of the cloud makes it really attractive to SMBs. IaaS and PaaS are two increasingly popular cloud technologies because of their flexibility when it comes to big data analysis.
IaaS technology is flexible as it allows an as needed rapid deployment of resources. Basically, fast expansion to accommodate growth. SMBs can pay accordingly for this on-demand usage, giving them the ability to access and analyze the kind of big data seen at larger enterprises without having to pay for necessary hardware capacity.
PaaS technology gives SMBs the ability to affordably increase or decrease data storage capacity as needed.
Of course, there must be a need for big data analysis that justifies the use of these technologies. Many SMBs may be just fine using Microsoft Excel for data analysis.
Greater Mobility – Many SMBs are turning to the cloud to provide remote employees with access to communications solutions. Through the cloud, remote workers can use smartphones, laptops, and notebooks to access documents and files for internal and external collaboration.
As you can see, it’s understandable why the cloud is being seen by SMBs as the “great equalizer” to take their business to the next level and stay competitive with even the big dogs despite budget and staffing limitations. It also helps that cloud-monitoring services have simplified the monitoring and management of SMB cloud deployments, alleviating a lot of the fear about migrating to the cloud.
Cloud Monitoring Can Be the Difference Maker for SMBs
It’s a fast-paced world. Not only do people want things, they want things right now. This sometimes-unnerving need for instant satisfaction has only intensified now that we have Wi-Fi and mobile devices that keep us connected regardless of where we are, what we’re doing, or the time of day. There is no longer any tolerance whatsoever for waiting. A business with a website that fails to load, or loads too slowly, will lose customers and leads to competitors.
So what has your business done to address this need for constant accessibility and optimal uptime? Do you feel you’re doing enough to meet the demands and expectations of your customers, new business prospects and those who have just now found you on Google?
If you’re a small-to-medium sized business owner, do you have confidence in your technology infrastructure? Can you say with certainty that your website, internal server, and mobile applications function smoothly, efficiently, and correctly?
When your IT team leaves work to go live their lives, are you confident that things won’t go bump in the night? That you won’t be ringing their cell phone while they’re out having dinner with their family, or worse yet, sleeping?
If you answer no to these questions, you may be one of the many small business owners who could benefit from cloud monitoring. And you’ll be pleased to learn that cloud monitoring can significantly improve all facets of your business – especially your service, productivity, reputation, and profitability.
What is the Cloud?
According to a study conducted by Wakefield Research, 54% of those questioned responded that they’ve never used cloud technology. However, the truth is that they’re in the cloud everyday when they bank or shop online and send or receive email.
Business owners, specifically non tech savvy small business decision makers, are still apprehensive when it comes to moving their server and web monitoring services to the cloud. But FDR’s famous quote, “The only thing we have to fear is fear itself,” definitely applies here. The cloud is nothing more than moving the storage and access of your data programs from a computer’s physical hard drive to the web. There is nothing to fear.
Benefits of Cloud Monitoring
Obviously, these physical and virtual servers, their shared resources, and the applications they run on, must be monitored. This can be done from multiple remote locations and it’s called cloud monitoring.
Cloud monitoring makes it easier to identify previously unseen patterns and potential problems within your infrastructure–issues that may be too difficult for any in-house support staff to detect. For instance, monitoring ensures that your site is delivering accurate page content and is meeting anticipated download speeds. It can detect unapproved changes, website tampering, and compromised data.
The continuous analyzing and testing of your network, website, and mobile applications can reduce downtime by as much as 80%. The speed and functionality of e-commerce transactions are also optimized. Additionally, cloud monitoring tests your email server at regular intervals, which minimizes failure deliveries and other issues pertaining to sending and receiving emails.
Clearly, all of the above, along with the alerts that help identify and fix issues before they become catastrophes, make cloud monitoring an attractive way to gain insight into how end-users experience your site, while also enhancing their overall experience.